For my Final major project, in the back of my mind I was thinking about how I could help Ila Gamble months ago back in September. Since been given the initial brief, my immediate thought was of Ila and her Tea Shop on Trinity Walk. A few days after our college briefing I popped in and started chatting with her about my final major project, the proposal and what I intended to create for her. With my new found interest and development in Calligraphy (thanks to some historical essay writing!) I thought this kind of project would help push my skills in Calligraphy as well as logo design & branding. Combining both my interest in historical illustration and the techniques and processes going back to the mid 18th/19th centuries - would prove to be an interesting project for me to tackle!
Since researching the origins and development of Afternoon Tea and how tea-houses in general have been developing and surviving up till now proved to be insightful. More established brands such as Betty's (1919) and the Hotel Ritz (London) all offer a distinct and glimpse to the past of England's favorite afternoon activity. Through examination of their existing branding, you understand how important the historical context is when tasked with redesigning a brand for a tea-shop.
Since then I have been trying to produce more consistent illustrations in keeping with the two (above) more to come very soon! The finalized menu will still showcase Ila's original selected foods and drinks (which in my opinion are very tasty) to a more fully fleshed depiction. The illustrations are to be used in conjunction of calligraphic styled type as well.