This week has been a great journey of growth and personal development for me. We had a good number of Nottingham creative agencies come by on the Wednesday & Friday evening, and it was great to see them expressing interest in our End of year projects. I was chuffed to bits that I achieved Distinction level for this FMP rebranding project.
My Final major project went through quite a metamorphosis over three weeks with the ongoing support and input of my family and brother. I completed a branding project which I am proud of. Ila my client, unfortunately did not manage to attend; however, she was visibly impressed with the work I produced for her and wished me well in my future endeavors and career - and congratulated me via social media. Eventually I had that eureka moment, and began to understand what direction I was heading down - a more stream lined and minimal design. Distilling the design was the key.
The photos of the display below show my stand/stall, with the gracious help of Victoria Ashton (in our FdA group of 8) who constructed all of the plinths to display our printed assets. She is a real team player and helped us all out on the set-up day.
All the branding stationery from Ila's logo, her vinyl, chalkboard display to the guidelines were placed in context within mock-ups. These visuals were then printed out on mount-board, and highlighted our displays effectively in the gallery space. We were very pleased with the space at Broadway.
What I'm most proud of in this project was producing a high-quality logo, and a set of brand-guidelines ready to be potentially utilized. The additional research into current contemporary branding proved to be very valuable. I understand that branding is essentially about reduction and capturing the ethos of the company. Once I synthesized and absorbed this, it was full-steam ahead.
Thank you very much for reading, and I'll keep you updated with what happens next in my creative ventures and career.