Our End of Year show comes to an End!

This week has been a great journey of growth and personal development for me. We had a good number of Nottingham creative agencies come by on the Wednesday & Friday evening, and it was great to see them expressing interest in our End of year projects. I was chuffed to bits that I achieved Distinction level for this FMP rebranding project.

Ila's Tea Room - End of Year show.jpg

My Final major project went through quite a metamorphosis over three weeks with the ongoing support and input of my family and brother. I completed a branding project which I am proud of. Ila my client, unfortunately did not manage to attend; however, she was visibly impressed with the work I produced for her and wished me well in my future endeavors and career - and congratulated me via social media. Eventually I had that eureka moment, and began to understand what direction I was heading down - a more stream lined and minimal design. Distilling the design was the key.

The photos of the display below show my stand/stall, with the gracious help of Victoria Ashton (in our FdA group of 8) who constructed all of the plinths to display our printed assets. She is a real team player and helped us all out on the set-up day.

 Printed branding stationery :- including flyers, business cards, menus and of course the brand-guidelines for Ila.

Printed branding stationery :- including flyers, business cards, menus and of course the brand-guidelines for Ila.

All the branding stationery from Ila's logo, her vinyl, chalkboard display to the guidelines were placed in context within mock-ups. These visuals were then printed out on mount-board, and highlighted our displays effectively in the gallery space. We were very pleased with the space at Broadway.

What I'm most proud of in this project was producing a high-quality logo, and a set of brand-guidelines ready to be potentially utilized. The additional research into current contemporary branding proved to be very valuable. I understand that branding is essentially about reduction and capturing the ethos of the company. Once I synthesized and absorbed this, it was full-steam ahead. 

Thank you very much for reading, and I'll keep you updated with what happens next in my creative ventures and career.

 Me, Kirsten, Victoria, Imaani and Exza (part of TopFloorDesigns) at our preview night at Broadway Gallery last week.

Me, Kirsten, Victoria, Imaani and Exza (part of TopFloorDesigns) at our preview night at Broadway Gallery last week.

 Here is me, my mother and my brother Sam!

Here is me, my mother and my brother Sam!