Our End of Year show comes to an End!

This week has been a great journey of growth and personal development for me. We had a good number of Nottingham creative agencies come by on the Wednesday & Friday evening, and it was great to see them expressing interest in our End of year projects. I was chuffed to bits that I achieved Distinction level for this FMP rebranding project.

Ila's Tea Room - End of Year show.jpg

My Final major project went through quite a metamorphosis over three weeks with the ongoing support and input of my family and brother. I completed a branding project which I am proud of. Ila my client, unfortunately did not manage to attend; however, she was visibly impressed with the work I produced for her and wished me well in my future endeavors and career - and congratulated me via social media. Eventually I had that eureka moment, and began to understand what direction I was heading down - a more stream lined and minimal design. Distilling the design was the key.

The photos of the display below show my stand/stall, with the gracious help of Victoria Ashton (in our FdA group of 8) who constructed all of the plinths to display our printed assets. She is a real team player and helped us all out on the set-up day.

Printed branding stationery :- including flyers, business cards, menus and of course the brand-guidelines for Ila.

Printed branding stationery :- including flyers, business cards, menus and of course the brand-guidelines for Ila.

All the branding stationery from Ila's logo, her vinyl, chalkboard display to the guidelines were placed in context within mock-ups. These visuals were then printed out on mount-board, and highlighted our displays effectively in the gallery space. We were very pleased with the space at Broadway.

What I'm most proud of in this project was producing a high-quality logo, and a set of brand-guidelines ready to be potentially utilized. The additional research into current contemporary branding proved to be very valuable. I understand that branding is essentially about reduction and capturing the ethos of the company. Once I synthesized and absorbed this, it was full-steam ahead. 

Thank you very much for reading, and I'll keep you updated with what happens next in my creative ventures and career.

Me, Kirsten, Victoria, Imaani and Exza (part of TopFloorDesigns) at our preview night at Broadway Gallery last week.

Me, Kirsten, Victoria, Imaani and Exza (part of TopFloorDesigns) at our preview night at Broadway Gallery last week.

Here is me, my mother and my brother Sam!

Here is me, my mother and my brother Sam!

Ila's Tea Room - Final Project Update

Hello there! Since I handed in my final project from the 10th of May, I have been following upon the guidance of my tutors at Nottingham College and have embedded a more contemporary version which I produced over the weekend. Following advice from my brother and tutors (Richard/Sarah), I have implemented changes to further improve and make the design more suitable for mass audiences. What I have submitted below are the re-worked versions of the newer improved logo design, with carefully selecting colour palettes seen in Ila's tea shop I have went about - capturing the teapot and tea leaves with a suitable colour.

The amended design, after initial studies of Yumchaa's logos and more contemporary brands I pushed for a simplistic design - with a hand-drawn typeface and vector doiley effect, in keeping with some of the previous ideas in my file.

The amended design, after initial studies of Yumchaa's logos and more contemporary brands I pushed for a simplistic design - with a hand-drawn typeface and vector doiley effect, in keeping with some of the previous ideas in my file.

I have implemented a few situ images that tie the contemporary branding for Ila's here, they are an alternative branding concept to make it more accessible to a larger demographic. Understanding that the majority of her current audience base, consistent of more maturer ages having a clear and appealing brand image. Understanding the research that goes into a brand is one of the more critical aspects – who is your audience/market? What they want and how can your service/or product solve their problems and emotional needs. In this case for Ila's tea shop it was about creating a warm pleasant experience that will attract consumers from a myriad of ages, not just a maturer demographic – this was to be communicated through the branding elements I suggested in my proposal, such as the menu/flyers/business cards/brand guide-lines and the vinyl print.

Reflecting back to this Final major project, expanding upon more contemporary examples would have been much more beneficial earlier on. Having explored this then at a later, has definitely improved my design and confidence overall – and the execution of specific ideas. The additional situ designs showcase the additional contemporary brand assets, they are significantly different to the original submitted designs on the 10th.

Templates - available from Graphic-burger. Putting the logo & Ila's slogan (personal) onto the chalkboard for effect. See the current chalk-board below to see the difference in execution.

Templates - available from Graphic-burger. Putting the logo & Ila's slogan (personal) onto the chalkboard for effect. See the current chalk-board below to see the difference in execution.

Applied with chalk-paint, how the display looks on Trinity walk.

Applied with chalk-paint, how the display looks on Trinity walk.

For the business cards, I followed the theme of having less repetitive elements and included Ila's name (first) to be placed on the front. And the back to include social media pages and contact information.

The front of Ila's contemporary (version) businness card.

The front of Ila's contemporary (version) businness card.

Here are the tote-bag ideas I had in mind just to see how the applied branding could appear on bags and accessories. Looking at templates on Graphic-burger (great resource).

Canvas bag - Ila's Tea Room concept.jpg

Currently I'm in the process of double-checking all the elements to be verified and sent to the printers, I have been receiving additional support via the ACES team at the Nottingham College, and they have been instrumental in helping me manage my schedule and progress.

The Typographic Work of Jessica Hische

Hey!

 

Thanks for sparing the time to check out this little space! This marks my first official blog entry to my website. This place will be where I share my thoughts on the work of established Typographers and Illustrators in the creative industries. I'm currently based at New College Nottingham (NCN) doing my Foundation degree in Graphic Design (Illustration) which i'm currently enjoying - the challenges, learning curves and the importance of social networking!

 

Over the course of my summer holidays this year, I compiled research into a multitude of designers & illustrators, and one of whom who grabbed my attention was Jessica Hische.

 

Jessica's contributions within the graphic design realm is extensive, she has a book out titled In Progress which is a sneak-peak into her creative working process. Which is currently on my Amazon wish list this year.

To see her folio of work, you can visit her website here at : http://jessicahische.is/working

 

Since discovering her work, I was inspired to try my hand at typography and calligraphy which came with varying results. These exercises are a great way of creative problem solving, figuring out how to approach a certain type or font - which takes a steady hand and patience.

 

There must be a few of you out there who like me, do tend to  procrastinate  and put things off like you do. .You know that feeling,  oh I'll do it later at x time , its something we all have to take responsibility of, and learning to forgive yourself more importantly. All those awesome personal projects, sketches and doodles that we LOVE to do because they make us feel good, but at the same time we still have that assignment by Ted we need to be working on!

There must be a few of you out there who like me, do tend to procrastinate and put things off like you do. .You know that feeling, oh I'll do it later at x time, its something we all have to take responsibility of, and learning to forgive yourself more importantly. All those awesome personal projects, sketches and doodles that we LOVE to do because they make us feel good, but at the same time we still have that assignment by Ted we need to be working on!

Here is an example of some practice calligraphy I came up with last week. I did use a guide reference in illustrating this font, specifically the Gothic style. I've always admired Ye Olde Medieval texts and illuminations, the artistry present in them and the symbolism. My affinity and appreciation of all things Medieval definitely came from my Mother who is quite the history buff. Just imagine those hundreds of years ago in Medieval Europe. . .monks and scribes having to HAND illustrate several hundred page plus tomes, and bibles for the monarchs and ruling bodies. Sometimes it could take between 6 months to a few years to illustrate a tome or illuminated manuscript.

Here is an example of some practice calligraphy I came up with last week. I did use a guide reference in illustrating this font, specifically the Gothic style. I've always admired Ye Olde Medieval texts and illuminations, the artistry present in them and the symbolism. My affinity and appreciation of all things Medieval definitely came from my Mother who is quite the history buff. Just imagine those hundreds of years ago in Medieval Europe. . .monks and scribes having to HAND illustrate several hundred page plus tomes, and bibles for the monarchs and ruling bodies. Sometimes it could take between 6 months to a few years to illustrate a tome or illuminated manuscript.